Blue Grape's Spring 2010 collection SNEAK PREVIEW!

Once known as a peddler of chintzy crap like Sepultura "jams" and Prong hockey jerseys, metal merch icon Blue Grape will be reborn as a cutting edge streetwear brand in spring of 2010. In fashion, what's old is new again when a brand takes something classic from the past and revitalizes with a contemporary twist. 80s references dominated the past few years, with more neon and skinny jeans than you can shake a stick at on store shelves everywhere, but the hottest new brands are exploring new territory.

Warriors of Radness' fall 2009 collection is rad. Send me some free stuff!

Trendsetting brands like Warriors of Radness are breaking new ground by moving past the 80s drawing from the early 90s, referencing brands like LA Gear, Gotcha and Chess King. They are doing great work, but Blue Grape is truly ahead of the curve: they are the first brand to bring mid/late 90s metal style to the world of streetwear. Look out 55DSL, here comes Blue motherfucking Grape!! We are thrilled to provide you with an exclusive glimpse at their upcoming Spring 2010 collection. We think you will be seeing a lot more coverage of this hot new brand in the near future, so if you see this shit reposted on Hypebeast or High Snobiety, remember that you read it HERE first!

Check out our previous coverage of Blue Grape, and thanks again to our informant only known as "Green Rage" for the inside info! Click any of the images for larger versions.

That's not the user manual for your new dishwasher, it's the cover of their new catalog! I love how they perfectly captured that 90s "desktop publishing" look! They probably even used PageMaker to ensure that it looked authentic.


The collection's flagship items are a full line of premium Soulfly SKUs. This shit is off the hook and will definitely be turning heads!!

You don't have to spend hundreds of dollars outbidding some sneakerhead on eBay to get an vintage-looking Soulfly jersey anymore. Blue Grape's reissues of the 1999 edition put them within reach of everybody.



Getting classic, authentic 90s licenses like Fear Factory was a real coup for the new Blue Grape- hats off to their acquisition team!!


Nothing says true 90s metal fashion like a Fear Factory gas station shirt! Put this guy on and you'll feel like an extra on the set of the video for Deftones "Bored" or Downset "Anger."

Their Slipknot gear is maybe not QUITE as impressive as the Soulfly stuff, but definitely has a few showcase items that make it stand on its own.

The Hundreds ain't got shit on Blue Grape's steez: You will be the hypest fucking kid on the block in this sick Slipknot jumpsuit!! People will be all, "Whoa, you must have paid a fucking fortune for that shit on eBay, it looks so authentic!!" And you'll be all, "Yeah, I did- but whatever, it was worth it, you know? I only like true vintage shit, and you gotta put down the cash if you want the real thing." *turn to the camera with a shit-eating grin and a knowing wink*

It's the details that really make or break a garment. I love how they made this Slipknot thong super fucking high-rise in true 90s style. It looks like your girl could pull this thing up to her armpits!


Blue Grape's Machine Head SKUs take you back to the good old days when Robb Flynn was "the guy from Vio-Lence," not the namesake of a tragic disease that causes the afflicted to grow colorful facial hair and wear Affliction gear.

They clearly paid attention to every detail when creating this this authentic 90's-style garment: it's cut so wide you could fit three people in it, the perfectly symmetrical flames look like a preset from some 90s Photoshop filter (probably Kai's Power Tools), and the band's name is in fucking Impact with an outer glow! Amazing craftsmanship guys, this is a masterpiece!


Remember the 1999 Earth Crisis/Sepultura tour? This shit will instantly transport you backstage where you can watch Igor and Andreas practice jiu jitsu on gymnastics mats before their set, Karl and Ian from ExC try to find a strip club, and Scott pens the riffs that would go on to become the band's defining moment, "Slither."

This Earth Crisis tee cleverly combines two classic 90s hardcore design elements: Parody logos and horizontally-stretched type. It's even outlined! Hats off to whoever designed this guy, you truly nailed the Cabal 315/Andrew Thomas Company aesthetic.

And look at the fucking collar!! I almost can feel its stiff, cheap fabric scratching the shit out of my neck right now.

Holy fucking fuck, I cannot wait to see this combo on shelves!! With a combo of artists like Poison the Well, Phish, Soulfly, and post-Danzig Misfits, I can't see how this brand will go anywhere but straight to the top.

Last but not fucking least, peep these Coal Chamber jams! I can't say TOO much just yet, but a little birdie told me that the COAL CHAMBER X ALIFE collabo miiiiiight be in the works. But shhhh... that shit is top secret ;)

I was hoping to see that they were going to release some limited edition Dope ringer tees through Dave's Quality Meat, but apparently negotiations fell through. This Coal Chamber windbreaker pretty much makes up for it, though!

Please note the new contact info for Beanies & Bucket Hats

What are your thoughts on the NEW BLUE GRAPE??
Are you as excited as we are to see Blue Grape reborn as a streetwear brand? Do you think the kids will be into it? Will they join the ranks of Vision Street Wear, Maui & Sons, and British Knights as forgotten brands of yesteryear who get a second lease on life, or will they just go back to making Methods of Mayhem keychains? Should they sign up Revok and Toomer do do some signature-edition Copshootcop ringer tees?