Metallica is big business, and not just because of the recent release of these amazingly comfortable "Master of Puppets" underpants.
1. Wall Street Journal reports on quality of new album:
With all the upheaval in the financial markets, is there one financial institution that is still making money and may still be worth reporting on? Why yes, there's always Metallica. I know, I know...Metallica are not a metal band and no longer matter at all. I get it. Still, if you're my age or older...you remember a time when they mattered very much. As such, imagine my surprise when I opened the Wall Street Journal to check on my extensive and diverse stock portfolio (Earache Records, Blue Grape Merchandise, Axxis Drum Pedals, EMG Pickups) and found news about Metallica's new album instead. As it turns out, the new album sucks balls, and not just for the usual reasons (lack of musical ability, lack of songwriting skills, lack of a drummer etc). If you thought St. Anger's mix was bad, Death Magnetic has some issues as well, and it has nothing to do with Trujillo's crabwalking. Fans are signing petitions to have the album remixed, and album's mastering engineer agrees, saying:
"Believe me, I'm not proud to be associated with this one."Those are exactly the words of every single person that has been involved with every Metallica project after And Justice For ALl. You can read the article here, or just look at this fancy graphic, courtesy of the WSJ. I don't want them to sue our asses, and I believe that by crediting them, we'll be just fine. I took one class about law in a Community College once. I'm an expert.
2. Metallica hires Turner Duckworth to rebrand itself
What should an ailing band that has not produced quality music in ages do in order to better itself? First you hire a psychiatrist (as we saw in Some Kind Of Monster), and then you hire a branding agency. Why? Metallica is a brand, you see, and as such it deserves the same treatment that the likes of Coke and Amazon.com have gotten from Turner Duckworth. Look, I'm not naive. I don't object to this on the basis that branding implies big business. I'm okay with that. I know that Metallica makes tons of money, and that they're a business with employees like any other type of company. My objection is based on the fact that Metallica bandmembers honestly think that this is even worth pursuing. Forgive me for using such an overused comparison, but this is like rearranging the deck furniture on the Titanic. Kerry King (out of all people) said it best. Metallica are a sinking ship. A huge, bloated ship. Read the story here.
One of the primary components of a brand is a logo. Turner Duckworth no doubt charged tons of money to the bloated monster known as Metallica to make their logo back into what it was during And Justice For All.